Google Ads work well not only for small businesses but also for large businesses. Paid ads are a great way for businesses to generate more sales, get more traffic to their website, and increase overall brand awareness. There is also an advantage of being able to track the results to make sure which campaigns and strategies are working, and which are not bringing results.
Google Ads are ideal for small businesses that need to reach targeted audiences and want to be able to present their products or services when people are looking for them.
5 advantages of Google Ads:
• Reach people when they’re looking for you
• Specific targeting (audiences, locations)
• Connect ads to specific landing pages
• Track results
• Get results quick.
Advertising in the Google Ads tool begins with creating a campaign. The type of campaign you choose to create must be based on your advertising goals. If your company can offer the requested product or service, can answer a question or solve a problem, it is important that the ad is in the right place at the right time.
When creating Google Ads, you can choose which keywords you want your business to appear as a top search result. It is clear that this kind of advertising will not be free. For example, you can set aside a budget of $1 for each click on your ad. So, you don’t pay anything if someone just saw your ad, but didn’t click and visit the site. However, the situation is not so simple, because it is a kind of auction system. The more developed the industry to which your business belongs and the more competition there is – the higher the amounts that appear at the auction.
In addition to keyword search, Google Ads offers additional targeting by location, time zone (or the time you want your ad to appear), and by the device (mobile, tablet, computer). You can target your ads to users in specific countries, territories, cities, or distances from your business or store.
To achieve top results and invest wisely in Google Ads, it is necessary to take into account a number of factors, and have a clear picture of the campaign goal, market, and needs of the target group. However, a large number of advertisers who run their own campaigns don’t achieve these goals. Most of them create a poorly optimized PPC (pay per click) ie search campaign that costs them more money than it brings. That’s why it’s important to trust your advertising with an experienced digital marketing agency.