How to Optimise Websites for Mobile Devices

In the last decade, we have witnessed a big increase in digital transformation. As the world becomes more and more connected, mobile devices are becoming a very important part of our daily lives.

More than 50% of the world’s users search the net via mobile devices. Pages that are not optimised for mobile devices have a 40% higher bounce rate. In addition, 79% of users report that they will leave a website that is not mobile-friendly and look for an alternative if they can’t find what they are looking for within seconds.

What is mobile website optimisation?

Mobile optimisation involves the process of adapting a website so that it can be viewed more easily on mobile devices, such as smartphones and tablets. This involves adjusting the site design, as well as optimising the page loading speed for mobile devices.

The advantages of mobile optimised sites

Mobile-optimised websites offer several advantages, reflecting the growing importance of mobile devices in online interactions. Here are some key benefits:

1. Enhanced User Experience: Mobile-optimised sites are designed to fit the smaller screens of mobile devices, providing a more user-friendly experience. This includes easy navigation, readable text, and optimised images.

2. Faster Load Times: Mobile-optimised websites are often streamlined and have smaller file sizes, leading to faster loading times. This is crucial for retaining mobile users who may have slower internet connections.

3. Improved SEO Rankings: Search engines like Google, prioritize mobile-friendly websites in their search results. Having a mobile-optimised site can positively impact your search engine rankings, potentially leading to increased visibility and traffic.

4. Broader Accessibility: With the increasing use of smartphones and tablets, a mobile-optimised website ensures that your content is accessible to a broader audience. This is particularly important as mobile devices become the primary means of internet access for many users.

5. Higher Conversion Rates: Users are more likely to stay on and interact with a website that is easy to navigate and visually appealing on their mobile devices. A positive user experience can lead to higher conversion rates for tasks such as making purchases, filling out forms, or signing up for newsletters.

6. Reduced Bounce Rates: A mobile-optimised site helps reduce bounce rates, as visitors are less likely to leave a site that is difficult to navigate or visually unappealing on their mobile devices.


As mobile usage continues to rise, having a mobile-optimised website is becoming the standard. A mobile-friendly site can give you a competitive advantage over competitors who have not yet optimised their sites for mobile users. In summary, a mobile-optimised website is crucial for providing a positive user experience, improving search engine rankings, and staying competitive in an increasingly mobile-centric digital landscape.

Do you need help with website design? Feel free to contact our team today at 0800 237 665!