Quality SEO (Search Engine Optimisation) is the key to a successful and profitable online presence. However, these days the algorithms of the most popular search engine are constantly changing, so it is difficult to keep up with the new requirements that Google puts before us. It is clear that we have to invest time, effort and resources in quality optimisation in order to achieve better positions during the search. The task is not easy at all, so it’s always good to keep an eye on those common SEO mistakes.
1. Unattractive titles and meta descriptions
Your meta descriptions are meaningless, unconvincing and without a call to action. Titles and meta descriptions are not fully visible on search results.
The solution would be to customize the titles and meta descriptions of web pages to their content and put only specific data and information that will clearly distinguish them. Also remember to put your keywords at the beginning of the title, and the company name at the end of the title.
2. Website loading time
The website takes a long time to upload which might be a sign of a problem with a slow server or a poor network connection. It can also indicate that complex elements on a page (large images, videos), are slowing down the loading of the website.
Make sure to optimise the website and clear it from all the elements that make it difficult to load. If the website has animations, remove them or shorten their duration.
3. Poor use of keywords
You might have a lot of keywords that come with higher competition so many of them target visitors who are not interested in what you offer. Another common mistake is using too many keywords, they are poorly distributed and mostly accumulated in the titles.
Include your keywords in the URLs, at the beginning of the main heading (H1) in the subheading H2, and also in the main text.
4. Neglected SEO optimisation for local searches
Your website doesn’t appear in searches for local services/products due to using global keywords even if you’re targeting users in a specific area.
You can correct that by including region-specific keywords in titles and meta descriptions, having the correct address in the website’s header or footer, and registering your business to show with Google My Business.
5. Complicated navigation through the website
The design of your website is not responsive (not showing correctly on mobile/tablet), and the complicated layout makes it hard to navigate through the website.
Make sure visitors to your website can easily reach the content they are looking for.
Conclusion
Proper SEO optimisation ranks websites at a level from which you can easily access your target audience. When people leave the landing page after just a few seconds – Google recognizes as the site doesn’t provide relevant information. So it is important to identify SEO optimisation errors in time and eliminate them as soon as possible.
Do you need help with SEO? Feel free to contact our team today at 0800 237 665!
