Resources

References for SEO

We have put together a collection of references that help with the constantly changing landscape of SEO Opimisation.    Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.  Beel, Jöran and…

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Search Engine Optimisation – A visual representation

Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a web site, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and…

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How we calculate client budgets

Calculating the correct budget requires some careful calculation, we’ve put together some information that we use every day to calculate the optimal amount for your campaign. Compensation methods Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer…

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